What Goes Up Must Come Down: Surge Drop is Here
Last Monday, in his keynote address to the Launch Festival, our CEO Travis hinted at a new feature that would “help smooth out the demand spike” at busy times for driver-partners and give riders an option for bypassing surge.
Today, we’re thrilled to announce that Surge Drop — which lets you know if surge pricing at your location ends within 30 minutes — will begin rolling out to iPhone users globally this week. In addition to seeing clear information about surge pricing in the app, you’ll be able to wait it out for a cheaper ride and get notified if surge ends. We’re taking transparency to the next level!
HOW IT WORKS
1. Tap the NOTIFY ME IF SURGE ENDS button
2. Confirm that you’d like us to send you a Push Notification if surge drops
3. Stick around or start saying your goodbyes; the choice is yours
(Note: To try this feature, you’ll first need to download the latest version of the Uber app from the App Store and follow the prompts to enable Push Notifications. Surge Drop should be available in most cities by the end of this week.)
We know the whole reason you use Uber is that you’ve got places to go and people to see. We’ll stay true to our pledge to get you the fastest ride available, and sometimes that will require surge pricing to get more drivers on the road. But at those times when your schedule is flexible, you can hold out for a ride that’s as affordable as it is reliable.
We are excited to surpass the 100th city mark by welcoming two Brazilian cities, Rio de Janeiro and Belo Horizonte, to the UberEATS family. From Atlanta to Warsaw, people have truly embraced this easy and reliable way to discover the food they love at the push of a button. Whether that’s an Indian inspired samosa, a good old-fashioned American burger or Vietnamese pho, people in 27 countries are using UberEATS to get a taste of the world’s flavors at the push of a button.
We’re excited to expand the Uber for Business platform beyond business travel, to include a world-class customer transportation solution, Uber Central. With Uber Central, organizations of all shapes and sizes can now easily provide on-demand, door-to-door transportation for their customers, clients, and guests.
A little over a year ago, we set out to put a new spin on an old classic–make reliable food delivery available at the tap of a button. Back then, we started by offering food in the UberEATS app from 1,000 pioneering restaurant partners in four cities. And today, more than 40,000 restaurants globally–from poke shops to pasta spots–are sharing food with customers through UberEATS. With a growing restaurant community comes more choices and more complexity. So we’re cooking up features to continue to make UberEATS easy and reliable. Here is a taste–