Madison – your big break is arriving now!

Calling all entrepreneurs, innovators, and dreamers – the chance to bring your idea to the big leagues is coming to Madison.

We’re teaming up with Forward Fest to bring you UberPITCH. With a tap of the app, you can request a 15-minute ride with an investor to pitch your great startup or business idea.

UberPITCH connects entrepreneurs with Madison’s top investment firms.


  • PITCH App IconOn Wednesday, August 24th, open the app from 12pm – 3pm and enter the promo code PITCHFORWARDFEST in the promotions tab to unlock UberPITCH
  • Slide over to the ‘PITCH’ option, and request a ride in downtown Madison 
  • If connected, a car will head your way to pick you up
  • From there, you’ll have 10 minutes to pitch your idea or startup, and get 5 minutes of feedback
  • If interested, investors will reach out to you directly after the event


All UberPITCH rides are free. Demand will be high and availability limited.



troy_uberpitch_head shotTroy is a Co-Founder of gener8tor, a nationally ranked startup accelerator that invests in high-growth startups. Twice a year, gener8tor invests up to $140K in each of five startups who receive a concierge experience during its 12-week program. gener8tor supports the growth of these startups through its network of experienced mentors, technologists, corporate partners, angel investors and venture capitalists. Recently, gener8tor launched gBETA, a six-week pre-seed accelerator for companies with a connection to a Wisconsin college or university.



Molly Lahr is a Senior Analyst at American Family Ventures. Prior to AFV, she served as the director of partner relations for Gillware, a Madison-based data services company; director of marketing at Branch2, a Health IT company; and director of the Wisconsin Innovation Network, the membership and programming arm of the Wisconsin Technology Council.



ANNE SMITH | MADWORKSanne smith_uberpitch

Anne Smith is co-founder of the Law & Entrepreneurship Clinic at the UW Law School and Madison Seed Accelerator (Madworks). Prior to entering the world of entrepreneurs, Anne’s law practice focused on general corporate law and mergers and acquisitions.



eric englund_uberpitch_madisonCo-founder of the University of Wisconsin’s Law & Entrepreneurship Clinic and Madworks Seed Accelerator, Eric has spent the last eight years as a volunteer working with early stage entrepreneurs. He acknowledges that half of the time he is not quite sure he fully understands the product/service being developed, but his extra large circle of friends has provided a gateway for early stage companies seeking beta customers or funding or other types of help.  Trained as a lawyer and with multiple careers in his rear view mirror, the enthusiasm of entrepreneurship keeps him young (at heart).




Forward Festival

The Forward Festival is Madison’s flagship technology and entrepreneurship festival. Since starting in 2010, it now attracts over 2,000 attendees and includes 8 full days packed with 40+ events organized by entrepreneurs, for entrepreneurs. Join fellow entrepreneurs, nerds, designers, geeks, hackers, foodies, and creative professionals from the Midwest in a celebration of innovation and entrepreneurship.

Good luck, and Uber on!

–Team Uber Wisconsin

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