Driving Economic Opportunity in Urban Communities

From Northern California to North Carolina, riders and driver-partners are leveraging Uber’s technology to stay connected to their community and the people within it. While Uber expands its footprint across the East Coast, we remain committed to driving economic opportunity and development for the cities in which we operate.

That’s why we’re excited to announce North Carolina’s launch of UberUP, Uber’s Urban Partnership, an initiative to connect communities with entrepreneurial opportunities furnished by the Uber platform.


Over the next year, we have committed to partnering with 50,000 drivers in urban communities across the East Coast. In North Carolina alone, we are committed to partner with over 5,000 drivers.


To drive this commitment forward, we’re partnering with ICIC, the Initiative for a Competitive Inner City, a nonprofit research and strategy organization and the leading authority on U.S. inner city economies and businesses. Together, we will reach thousands of urban residents through local events, skill-building courses and information sessions in an effort to ensure that the opportunity of entrepreneurship is available to all.


“We are thrilled to partner with UberUP because we share its objectives of enabling under-resourced individuals create wealth and establish a livelihood through entrepreneurship.”
Matt Camp, President, ICIC


Today, we’re announcing our collaboration with members of the Downtown Raleigh Alliance, El Centro Hispano, The Institute of Economic Development for North Carolina, Jobs for Life, driver-partners, and local community members to launch UberUP. We are honored to have support from all over North Carolina and look forward to working closely with state and community leaders across the East Coast.


“Working together with Uber presents an exciting opportunity for North Carolinians to get safe rides when they need them and earn a living on a flexible schedule across the Tar Heel state.”
Pilar Rocha-Goldberg, President and CEO, El Centro Hispano


“Uber is a valuable resource, providing a service and job opportunities in the Triangle region.”
Farad Ali, President and CEO, The Institute for Economic Development


“As Jobs for Life is committed to seeing all people in NC and beyond experience the dignity of work, we are excited about partnering with Uber in this unique initiative.”
LaToya King, Director of Operations, Jobs for Life


“Uber has been the best thing that has happened to me and my family in a long time. I had tried and tried and tried to find a second job that would be flexible for me and still allow me to make good money. I am a wife, a mom, I work full time and I have my own non-profit organization.

Having the ability to be my own boss hence working when I want to and taking off when I want to was the perfect opportunity.”
Mattie, Uber Driver-Partner


“I’m a father and a husband, my educational benefits are great for getting my degree, but don’t leave much time to earn money to support my family. Uber to the rescue, work when I can, work when I want.”
Brandon, Uber Driver-Partner and Marine veteran

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