#UberData: Brooklyn

[welcome subtitle=”Brooklyn, how do you love uberX? Let us count the ways…”][/welcome]

We broke every uberX record during our #BKLOVESuberX weekend at the end of August. We were blown away by your participation in the event, and it emphatically confirmed our suspicions: Brooklyn loves uberX. Over the three days, we gathered a ton of data, allowing us a chance to see just how and why Brooklyn really loves uberX.

If you missed it, we partnered with 45 local businesses in Brooklyn to provide deals and free stuff. One of our event partners, AFROPUNK Festival at Commodore Barry Park, drove a ton of traffic – you can see this visualized in the map below (red dots are drop off locations, and green dots represent pickups). Lots of people were Ubering to attend the festival (including the Uber team!). Party on, guys.

But what really interested us was that even in places where we didn’t have explicit partnerships, Brooklynites were finding creative uberX use cases. Look at the map below that shows the area in Red Hook around IKEA. Whoa, nelly! That’s a lot of trips!

IKEA is still hard to access without a car. Enter uberX – an affordable way to get yourself (and some stuff) home from IKEA! Forget the ferry, Brooklyn knows that free uberX means a nice, smooth, relaxing car ride home with that new MALM bed frame.

This raises an important point about Uber – it’s not just for late night trips or special occasions. Different neighborhoods are busy at different times of day. Sometimes, you just need a simple solution to get you quickly from point A to point B. The graph below shows the time of trips to and from Red Hook, compared with all the trips to and from Williamsburg for the Saturday and Sunday during the promotional weekend. What does it show? Red Hook uses Uber a little earlier – IKEA and Fairway close pretty early after all – and winds down when Williamsburg is just getting going. To each his own uberX.

That’s traffic within a given neighborhood. But which neighborhoods are sending love to one another? Williamsburg draws the biggest crowds in Brooklyn, but other neighborhoods are coming on strong. The map below groups the neighborhoods by the type of traffic they experienced during the promotional weekend. Neighborhoods that are the same color have similar types of traffic in terms of the time of day people were travelling, and the size is scaled by number of trips taken. Looks like Park Slope and Greenpoint are more similar than we thought, and Bushwick seems to share something in common with the Lower East Side.

We’re just getting started with this stuff, but wanted to share some of the most interesting ways folks are using uberX in and around Brooklyn.

As always, if you have any questions, reach out to us at SupportNY@Uber.com or on twitter at @Uber_NYC.

Happy Ubering!


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