On the Road With…WhoWhatWear’sHillary Kerr

This week is all about the kickoff of fall fashion season and of course, NYFW. To get the inside scoop from someone really in the thick of it all, we’ve caught up with Miss Fashionista herself, Hillary Kerr—the woman behind Clique Media Inc.’s trio of style sites.

Hillary may be a California girl at heart (she currently lives in Los Angeles), but just like many others in the fashion industry, NYC is her home away from home—especially during Fashion Week.

Read on to learn more about Hillary’s favorite NYC spots, her style, and how she handles the NYFW craziness…


Give us the Reader’s Digest version of what you do: I’m the co-founder and co-CEO of Clique Media Inc.—which includes WhoWhatWear.com (fashion), Byrdie.com (beauty), and DomaineHome.com (home)—and a word nerd, generally speaking.

How did you get your career start? Interning, interning, interning, followed by getting my lucky break when Robbie Myers hired me as a Features Assistant at ELLE.

What does your typical day look like? It’s hard to say because we’re working on so many projects and travel quite a bit, so there’s not a lot that’s standard. That said, my favorite part of the day involves brainstorming with our team about upcoming stories and special projects, and top editing all the copy across all three sites.

What are your 3 NYC go-to spots (restaurants, bars, museums, clubs, etc.)? The Bowery Hotel is my go-to hotel and one of my favorite spots to get a drink in the city. Root & Bone is an absolute necessity too for the best fried chicken in town—it’s crazy good. And I will always have a soft spot for Gramercy Park, which just seemed like something out of a fairytale when I first laid eyes on it.

Where can we typically find you on your day off? Curled up somewhere, reading and listening to music. I am a voracious consumer of both music and magazines (books, too!). There is also a high likelihood of a farmer’s market visit—flowers are my weakness—and a trip to Eataly to pick up snacks. Because let’s be honest: snacks make everyone happy, and I want to enjoy my day off.

When it comes to attending fashion shows—do you plan out your outfits in advance? Or is it a spur-of-the-moment decision process? Both. Since I live in Los Angeles and will be on the road for a significant amount of time covering the shows, I have to plan somewhat in advance. That said, inspiration strikes at odd times—like when I’m about to walk out the door—and when that happens, I try to go with it.

What are your 3 go-to Fashion Week survival items? 1) A recharging pack for my iPhone, specifically a Boostcase. 2) Almond milk iced lattes because: caffeine. 3) Sophia Webster pumps, which are super chic and wildly comfortable—really.

What show are you looking forward to the most? Oscar de la Renta is invariably one of my favorites, and I’m also really excited about Altuzarra; it’s always a really inspiring show.

What fall fashion trend are you most excited about this season? Ooooh, that’s tough! All of the sixties-influenced fashion feels really fun and fresh, and I have a hunch I’m going to end up with lots of long-sleeved mini dresses because of it.

What’s the most common Uber trip you take? In New York, during Fashion Week, it’s up and down the West Side Highway going to shows. Otherwise I probably use it most going from The Bowery Hotel to Brooklyn to visit my friends who all live there!

What’s the best experience you’ve ever had in an Uber? I had an amazing driver who’d never heard old school Outkast before, so I ended up playing him the better part of Aquemini while were stuck in traffic. Best of all: he loved it. Really.

What’s next for Who What Wear? We have SO many amazing original shoots coming up for both sites (WhoWhatWear and Bydie)—I think our readers are going to go nuts. We’re also about to get to work on our third book, so that’s exciting!

Do you know someone who we should profile? Let us know! Send us a note or tweet us.

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