Force Friday is Upon Us

Calling all Jedi: Force Friday is here, and to celebrate we’ve teamed up with Hot Wheels to bring a fleet of Hot Wheels First Order Stormtrooper cars directly to you.

Today, September 4, lucky Jedi in Manhattan can select the HOT WHEELS option within the Uber app to have a Dodge Charger modeled after a First Order Stormtrooper Car pick them up for a FREE ride. Stormtrooper riders will also receive the official Star Wars: The Force Awakens Hot Wheels Diecast Car.

Enter code HOTWHEELSFF in your app for the chance to ride for FREE in a Stormtrooper car 

Follow the epic adventures of the Hot Wheels Stormtrooper Fleet as they navigate the streets of New York City via #HotWheelsForceFriday on Facebook, Instagram, and Twitter.


    1. Open the app, today, September 4, between 9am – 5pm in Manhattan (59th Street and below)
    2. TAP the Profile Icon on the left and select the PROMOTIONS menu option
    3. ENTER promo code HOTWHEELSFF to unlock the special “HOT WHEELS” option
    4. REQUEST the “HOT WHEELS” option on the bottom slider in your app starting at 9am today
    5. If a car is available, you’ll get the once-in-a-lifetime chance to ride for FREE in a Stormtrooper car


Hot Wheels screenshot


  • This promotion is only valid on trips requested through the HOT WHEELS option on Friday, September 4, between 9am – 5pm within Manhattan (59th Street and below)
  • Your trip fare will be absolutely free! (up to 30 minutes)
  • Stormtrooper riders will receive an official Star Wars: The Force Awakens Hot Wheels Diecast Car
  • Please note that demand will be extremely high and supply will be limited

The complete line of Hot Wheels Star Wars: The Force Awakens merchandise is officially available here.

Questions? Feel free to reach out on Twitter at @Uber_NYC or email us

*This offer is provided for a limited time on a first-come, first serve basis. Demand will be very high and not all requests may be fulfilled. 

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