Partnering with Big Brother Big Sisters of Metro Atlanta to Help Families in Need

We’re excited to partner with Big Brothers Big Sisters of Metro Atlanta during the month of April to help families in need travel to interviews with BBBS staff.

These interviews are crucial to matching children with volunteers, but coordinating transportation for participating families can often be challenging. That’s why we’re happy to help subsidize rides for these families to or from BBBS during April, with the goal of reducing interview “no-show” rates and increasing the number of mentor-child matches in the process.

“Our goal is to ensure that each and every family with a desire to participate in our program has the means to make that happen, and we are very excited to begin working with Uber to get closer to achieving this goal,” said Janice McKenzie-Crayton, President and CEO of BBBSMA. “A majority of our kids come from low-income, single parent households, and that can make it extremely difficult to take the time to come in. But it makes all the difference in the world for those families who make it into the office and get the process started: of the children who participate in the program, 98% are promoted to the next grade on time and while 99% avoid the juvenile justice system.”

“Transportation should not be a barrier keeping kids in Atlanta from being matched with Big Brothers and Big Sisters volunteers,” said Uber Georgia General Manager Luke Marklin.  “One connection at a time, Big Brothers Big Sisters of Metro Atlanta is making an incredible impact in our community – and we are proud to help facilitate more of those connections with free rides.  Participating families can put transportation worries aside and count on Uber partners to safely drive them to their interviews.”  

Uber’s new service, Uber Central, allows businesses of all sorts to request, pay for, and track rides for customers to and from the office. The platform is especially useful for nonprofits or other organizations that may want to coordinate rides for members it supports who may not have smartphones or funding to pay for their own rides. For more information on Uber Central or to create an account, visit

About Big Brothers Big Sisters of Metro Atlanta

For 55 years, Big Brothers Big Sisters of Metro Atlanta (BBBSMA) has transformed the lives of some of the most vulnerable children in our community through a proven youth development strategy: one-to-one mentoring. The mission of Big Brothers Big Sisters is to provide children facing adversity with strong and enduring, professionally supported one-to-one relationships that change their lives for the better, forever. The agency serves approximately 2,500 children from 12 metro Atlanta counties on an annual basis. For more information on BBBSMA, visit our website at

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