Price Cuts for Riders with Guaranteed Earnings for Drivers

We’re committed to making Uber the most affordable transportation option for Tampa Bay and an attractive economic opportunity for local entrepreneurs. So as tourist season ends, we are reducing prices in Tampa Bay to achieve better outcomes for both riders and drivers.

The upside for the rider is obvious, but it’s also important to note that with increased demand drivers’ income goes up as well. More demand increases driver efficiency on the road, resulting in more trips per hour, and more earnings for every hour spent driving.


We’re so confident in the earnings gains drivers will see that we’re making earnings guarantees alongside the new pricing. We feel that it is important for drivers to have this kind of certainty and comfort going into new pricing.

This method has worked in dozens of cities across the country. In nearby South Florida we also found that new pricing led to higher earnings.

We expect that these seasonal price changes will help bring lower costs for riders, higher earnings for drivers, shorter wait times for both, and a better experience for all in Tampa Bay.

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