Uber and Altamonte Springs launch pilot program to improve transportation access

The ability to tap a button and have a car pull up in just minutes transformed transportation for millions of riders across the world. While many cities have been slow to react to this change, some are finding creative ways to embrace innovation. Today, Uber and the City of Altamonte Springs are launching a first-of-its-kind pilot program that will both match and anticipate the evolving transportation needs of the community.

“Uber has become a key part of meeting the transportation needs of many individuals,” said Frank Martz, Altamonte Springs City Manager. “Our goal is to evaluate the impact that ride-hailing and technology can have on our overall mobility—getting people to work, school and our local businesses as we continue to grow and innovate as a city.”

Starting today, March 21, the City will subsidize 20 percent of the cost of every trip beginning and ending within city limits. Riders who enter the promo code ‘ALTAMONTE’ will gain access to the ALTAMONTE option within the app, which will trigger the discount automatically on qualifying trips. Additionally, all trips starting or ending at the Altamonte Springs SunRail station will receive a 25 percent subsidy.

“Uber’s groundbreaking approach has changed the way that millions of people get where they need to go,” said City Manager Martz. “We’re excited to be on the forefront of exploring how this public-private partnership can improve transportation in the City of Altamonte Springs and perhaps be model for other cities.”

Through this partnership, Altamonte Springs is leading the charge of putting the convenience of safe and reliable transportation at the tap of a button into the hands of its community.


  1. Enter the code ALTAMONTE in the Promotions tab within your app
  2. Choose the now-available Altamonte option (hint: it’s next to UberSELECT)
  3. Take a ride that starts and ends within Altamonte Springs, and enjoy the 20% discount thanks to the City of Altamonte Springs
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