UberEVENTS + MADD Team Up For Safe Rides This Holiday Season

The holiday season is here, and with it comes family, friends and festivities. There’s a lot of planning that goes into making sure holiday events are full of cheer. That’s why Uber and Mothers Against Drunk Driving (MADD) are teaming up again this year to urge partygoers to plan ahead for the most important part of the night: the ride home.

Through January 1, 2016, Uber will donate $10 to MADD for every ride home purchased through UberEVENTS+MADD.

UberEVENTS is the self-service solution that lets party hosts purchase Uber rides for their guests. Guests who take a ride home through UberEVENTS+MADD instead of getting behind the wheel will not only be making a smart choice for their cities and streets, they’ll also be supporting MADD’s important work to end drunk driving and aid victims and survivors.


“People who serve as and select a non-drinking designated driver are saving lives and making our streets safer. With the many options at our fingertips today, such as rideshare services like Uber, there is no reason for anyone to drink and drive.”

—MADD National President Colleen Sheehey-Church


Drunk driving incidents spike every year during the holiday season. According to the National Highway Traffic Safety Administration (NHTSA), between Thanksgiving and New Year’s Eve in 2014, there were 945 drunk driving deaths across the country. Throughout the holiday season, we’ll be working together to make it easier for holiday hosts to get their guests home safely, all while supporting MADD’s important mission.


“The CHP would like to remind drivers, especially during this holiday season, not to drink and drive. More than one-third of all traffic related deaths in California are alcohol related. The law makes it perfectly clear that driving a vehicle after drinking, or using a controlled substance can have critical consequences. But with the help of forward-thinking companies, the community, and organizations like MADD, together we can reduce the number of impaired driving incidents. On behalf of the California Highway Patrol, I would like to thank Uber and MADD for their efforts in continuing to reduce drinking and driving incidences.”

—California Highway Patrol Lieutenant, Traci Lemas


Here’s How It Works:

IF YOU’RE A HOST

  1. Log onto the UberEVENTS+MADD landing page.
  2. Enter the details of your event.
  3. Create a custom code for your guests.
  4. Share your code with your guests for a seamless experience.
  5. That’s it! For every ride you purchased, Uber will donate $10 to MADD.

IF YOU’RE A GUEST

  1. Enter event code in the Uber app.
  2. Request a ride to arrive in style and get home safely.
  3. Get the party started! Your choice to take leave the keys at home supported MADD.

“We know that when people have access to more affordable, reliable transportation options they overwhelmingly make the smart choice not to drink and drive. Whether it’s a company holiday party or a family dinner, the great thing about a service like Uber is that a safe ride home is just the touch of a button away. Having this option available right at your fingertips is particularly important during the holiday season, when drunk driving incidents spike.”

—David Plouffe, Uber Senior Advisor


The Fine Print: Uber will donate $10 for every safe ride purchased through the UberEVENTS+MADD landing page to Mothers Against Drunk Driving with a minimum guaranteed donation of $50,000. Learn more about MADD at www.madd.org.

MADD’s mission is to eliminate drunk driving, support the victims of this violent crime and prevent underage drinking. If you or someone you love has been affected by a drunk driver, MADD is here to help. Services are available 24 hours a day, every day of the year through our help line 877.MADD.HELP.
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