Uber and Sacramento: A Romance for the Ages

For the past few weeks, secret Black Cars have been cruising the grid and getting acquainted with the locals of River City. We’re happy to report that the courtship period is over and Uber has officially launched here in Sac!

Head of Operations Ryan Graves and Sacramento General Manager Bennett Hauser kicked things off (very) early yesterday with an interview for Fox40 and later spoke to a group of students at Sac State. For lunch, the Uber team headed over to Ten22 in Old Sac to chat with representatives of various local media outlets, including Sacramento Magazine, Girls on the Grid, and Outword Magazine.

Things really started heating up at MiX Downtown, where we held our official Launch Happy Hour from 6 to 9 p.m. Guests tested out Uber with complimentary rides to and from the event and learned a little more about the company’s history from Ryan Graves’s presentation. There was wining, dining, and dancing — all in all, it was a pretty epic evening.

Fire pit at MiX Downtown

Fire pit at MiX Downtown


Bennett Hauser, Rachael O’Brien, Assembly Utilities Chairman Steven Bradford, and Will Gonzalez


David Sobon, Tre Borden, Ryan Graves, and Molly Graves

Falling in love with Uber? Feel free to shout it from the rooftops — or share any of your thoughts with us by emailing supportsac@uber.com. If you still haven’t taken a ride, you can enjoy $20 off your first trip by using the code SacEarlyBird, valid through the end of March.

And, as a special Valentine’s Day treat, every car will have a limited supply of roses to give to some lucky ladies this evening. Show us the love by tweeting @Uber_Sac.

We’re so excited to be here with you, Sacramento, and we look forward to many fruitful years together.

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