Sticker Shock: The Remix

Your Uber is arriving now! Note that your fare will be…

0.75x the normal Uber fare. (Yep, you heard that right.)

You probably know that Uber uses a dynamic pricing model to ensure you always have a ride when you need one. Rain, rush hour, and major events can cause big spikes in demand; put ’em all together (think DreamForce or playoff season) and you’ve created the perfect storm of surge pricing.

Higher rates keep cars open on those crazy days when you can’t find a single cab, bus, or Segway in the 7×7,  but what happens on holiday weekends when SF already has a surplus of empty vehicles on the road?

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…Introducing the sunny side of surge! If you’re hanging around town this Memorial Day, all fares will be 25% less than usual — proof that sticker shock doesn’t have to be a bad thing. From 5 p.m. Friday till 11:59 p.m. Monday, 0.75x pricing will be in effect on all vehicle options except TAXI . Uber Black will cost about as little as UBERx, and UBERx will cost less than a cab. Your “discount” won’t appear as a separate line item on your receipt, but will be applied to each component of your ride (i.e. minimum fare, $/mile charge, and $/minute charge).

With such reliable and affordable transportation at your fingertips, it’s the perfect time to finally get a taste of Fentons Creamery or plan a picnic on Tomales Bay. The whole Bay Area is your oyster: where will you go?

 

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