SF, You Now Have the Freedom to Choose

We’ve been a broken record. You wanted to request an SUV to fit all your friends/snowboards/mariachis. You wanted a cheaper ride. We said, “we’re working on it, hang in there!” Tomorrow, July 4th, 2012, we’re singing a different tune. We’re giving you the freedom to choose your vehicle and we have three options:

UberX

In San Francisco, we’re rolling out hybrid vehicles at a lower price point than our standard black car service. Initially UberX will be invite only. It saddens us to not be able to give it out to everyone, but we want to make sure we can provide an Uber experience at every price point and as we increase our UberX supply, we’ll roll it out to more people. To get in on the UberX action, be sure to sign up for our waitlist.

Black

Our standard black car service. Choose this option and a high-end sedan or SUV will be curbside in minutes. We guarantee that cars in this option will seat up to 4 people. Note: if you choose Black and are picked up by an SUV, the pricing for the Black option will apply.

SUV

The big dogs. SUVs will seat up to 6 people – now your 5th wheel doesn’t have to take their own Uber!

To choose what type of vehicle you want, you’ll need to use our iPhone or Android apps. At the top of the map, select the type of vehicle you want. Set your pickup location, hit request and that’s it! As usual, you’ll receive a text letting you know that your driver is on the way, and another when the driver has arrived.  You can view our rates at anytime by selecting the car types icon in the top right corner.

This is a momentous occasion for us in SF and we hope you’re as excited as we are to pick your ride.

– Team Uber SF

Sign Up to Ride
Featured articles

Arianna Huffington Joins Uber’s Board of Directors

Today, I’m excited to announce that Arianna Huffington will join Uber’s board. For those of us who know Arianna, it’s clear she knows a thing or two about being an entrepreneur. As the founder and editor-in-chief of The Huffington Post, she’s built one of the most successful, innovative media companies in the world… from scratch. […]

Announcing Our Nationwide AMBER Alert Program

As a data-driven company, we understand the power of information for communities. Since day one, our mission has been to connect people with reliable rides through the use of data and technology. As our footprint has grown throughout the years, so has our ability to use the Uber network in different ways. Starting today and […]

Uber and Carnegie Mellon University: A Deeper Partnership

Today, we are excited to announce that Uber will give $5.5M to support a new robotics faculty chair as well as three fellowships at CMU. This gift is part of a partnership we announced earlier this year. In addition, we’re pumped to be part of a growing innovation ecosystem in Pittsburgh that includes world leading research institutions and companies, as well as an increasing number of start-ups.