Introducing WINE & WINEXL in Santa Barbara

You now have the option to request a personal driver to stay with you while you tour Santa Barbara’s wine country. Now you and your friends can enjoy a day of wine tasting and the convenience of Uber.

WINE will pair you with an uberX vehicle that seats up to 4 riders and WINEXL will pair you with an uberXL vehicle that comfortably seats 6.


  • Request WINE or WINEXL and you’ll be paired with a driver for the day
  • Get comfortable and make your way to wine country
  • Leave your belongings in your car and enjoy yourself
  • Call or text your driver by using your app, your driver will be waiting for you in the parking lot
  • Enter a new location into your app and the driver will automatically be updated with your next destination


  • WINE and WINEXL will be available on Fridays, Saturdays and Sundays between 9am and 6pm. It’s up to you to decide when and where you want to go!
  • You can stop the tour whenever you want. There’s no limit to the time or distance on WINE and WINEXL trips, just a minimum fare of $10.
Base Fare $1.61
Per Mile $1.25
Per Minute $0.29
Minimum Fare $10.25
Cancellation Fee $10
Booking Fee $1.25
Base Fare $3.50
Per Mile $1.95
Per Minute $0.35
Minimum Fare $10.25
Cancellation Fee $10
Booking Fee $1.25

On average, you’ll see fares as low as $35 per hour when you request WINE and $45 per hour when you request WINEXL. The fare will depend on the length of your trip and distance. If you split that between 3 friends, you’ll feel the savings even more!

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