2012: A Banner Year

New Year's Eve

The Giants won the World Series, The Golden Gate Bridge turned 75, and our rent prices became the highest in the nation. We have no idea what 2013 holds, but we’re sure that New Year’s Eve will set the tone.

If you plan on ringing in the New Year in style, adopt these Uber resolutions to have the best trip experience possible.

Expect to pay more

San Francisco stays up past its bedtime on December 31 — there will be tremendous demand. The prices will increase in order to maximize the number of cars on the road during peak times. The average NYE price multiplier is 2X. During extreme spikes an Uber rider could expect a $100 minimum fare in addition to mileage and time chargesPrices will decrease when cars become available. We do this to make sure Uber is always a reliable ride.

Plan ahead

You will be informed of any increase in price prior to booking a ride.


The most expensive times to take an Uber are 8:30pm – 9:45pm and 12:30am – 2:45am. The best times to take an Uber on NYE are before 7pm, 10pm – 12:10am and 3am onward.

Introduce yourself

There will be many sleek black Uber cars on New Year’s, but only one of them is yours. Make sure to ask the driver their name, confirm that it matches the name you were issued upon dispatch and have the driver confirm yours — if he or she doesn’t, do not get in.

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Uber wants to help you wrap up 2012 in the right way. Here is what we have done to make your New Year’s Eve Uber.

Cars on every corner

There will be more Uber cars during New Year’s Eve than any other time in our history. We want as many people as possible arriving to their soiree in style. Make sure to confirm your driver, though!

Plotting your pickup

It’s New Year’s Eve. Your vision might be a bit fuzzy. We get it. With the new iPhone app’s Foursquare integration, you can directly enter the name of the bar or restaurant that is hosting your revelries.

Watching your wallet

The new iPhone app also has a fare estimator to help you anticipate the cost. When you request a ride, enter the destination and the app will give you the average cost for that trip.

If you’d like to learn more about surge pricing, join Uber’s execs for a live Q&A on Monday, December 31st.

Thank you for a wonderful 2012. Have a safe and happy New Year!

Team Uber SF


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