Upfront fares: no math and no surprises

Imagine buying an airline ticket without knowing the full fare until the end of your trip. Or booking a hotel room online and being told that the real price would be 1.3X. Yes, that sounds odd—but it’s what happens with many Uber trips today.

We moved to upfront, per trip fares—just like airlines and hotels—two years ago when we launched uberPOOL. Riders needed to enter their destinations so we could match them with other people headed the same way. This allowed us to calculate the actual fare in advance and show it to riders before they booked their ride.

Knowing how much a ride will cost in advance is clearly something riders appreciate: today uberPOOL accounts for over 20 percent of all rides globally. And we now want more riders globally to benefit from this feature.

So in April we began slowly introducing upfront fares for regular uberX trips in cities across the US and more recently in India, with more to follow. To date, hundreds of thousands of riders have experienced upfront fares as part of this rollout.

Upfront fares are calculated using the expected time and distance of the trip and local traffic, as well as how many riders and nearby drivers are using Uber at that moment. And when fares go up due to increased demand, instead of surge lightning bolts and pop-up screens, riders are given the actual fare before they request their ride. There’s no complicated math and no surprises: passengers can just sit back and enjoy the ride.

Featured articles

San Francisco, your Self-Driving Uber is arriving now

In September, we introduced the world’s first Self-Driving Ubers to the Steel City. Three months later, we’re bringing Volvo XC90s to San Francisco. We’re incredibly excited to work with Volvo to pair our state-of-the-art self-driving technology with Volvo’s outstanding vehicle development and core safety capabilities. Starting today, riders who request an uberX in San Francisco […]

Uber & Disney Join Forces For “Rogue One: A Star Wars Story”

Today we announced we’re collaborating with Disney on an activation that transforms the Uber  rider app into a themed Rogue One: A Star Wars Story experience. The in-app experience, which Uber riders can opt-into, will unlock special Rogue One: A Star Wars Story features as well as access to exclusive video content. Uber riders in […]

Let’s take care of each other

This flu season, we’re delivering free flu-fighting care packages across the country. When you receive a pack, you’ll have the option to request a free flu shot from a registered nurse–for up to 5 people.