Uber at the Olympics
I was worried when we didn’t win a Gold straight away. I relaxed a little bit when it came to the sports I knew we excelled in – cycling, rowing, sailing etc – and I went nuts when we won golds we’d hoped for but dared to dream were possible – Heptathlon, long jump and Mo Farah’s 5,000m and 10,000m wins.
Us Brits are not naturally bombastic, wildly patriotic nor do we typically hug strangers. In fact, it’s behavior that we’d describe as downright ‘American’. But for two glorious weeks this Summer, we embraced it wholeheartedly.
How perfect then, that this newfound fervor should coincide with the launch of Uber in London. As we went about making Uber British, the Brits turned American.
In a relatively short space of time, Great Britain has gone from sporting also-rans to a behemoth. And I, for one, couldn’t be prouder. Team GB has brought a smile to the face of everybody and has engendered a patriotism that we didn’t know we had.
At Uber London, we wanted to join in on the Olympic spirit and show our support for Team GB and The Olympics. We started out by putting Wenlock & Mandeville in our cars and making medalists out of our riders; everyday, riders won bronze, silver or gold medals giving them 25%, 50%, or 100% off their rides.
But it didn’t stop there, and we wanted to cheer from the rooftops so we pulled the ultimate Olympics promo out of our hats: Uber Gold Rush. Immediately after Team GB won a gold medal all Ubers in London were free for an hour. You could almost have believed Uber Gold Rush spurred on our athletes to push that extra little bit they needed to kick some serious butt.
From our win in the rowing to Chris Hoy’s 6th Olympic gold, we supported Team GB throughout. Super Saturday for Team GB was also Super Saturday for Uber London riders with 3 consecutive hours of free rides from 9pm to midnight thanks to Jessica Ennis, Greg Rutherford and Mo Farah’s amazing performances.
It’s been an amazing couple of weeks for London, for proud Brits everywhere… and for Uber London! We’re so proud and happy to have been part of it.
London, the Olympics have come and gone and I, at least, can’t help but wish it would have lasted just a few weeks longer. But I’m also looking forward to great things to come for the city, and in the meanwhile even more kooky ideas are coming together in the London Uber Garage.
We are proud to announce plans to expand the number of fully electric vehicles available on our app in London. These plans build on our existing efforts to help tackle air pollution in the capital. Already more than 60 per cent of Uber journey miles in London take place in hybrid cars and shared journeys […]