The Price Cut: 7 Days On

We got Londoners talking last week when we announced that we were cutting uberX prices by 15%. We considered the price cut carefully before we implemented it.  In other cities, we’d seen demand increase and partner-driver payments stay the same – or even go up. Here’s what we’ve seen in London, seven days on:

Partners’ takings have gone up

Over the weekend, we saw partners’ hourly takings increase by 10%, compared to the weekend before. What’s more, last weekend, partners made more per hour than they have any other weekend all year, bar one.  And that wasn’t just partners who were working 50 hours on the platform – this increase in fares applied to drivers working fewer than 10 hours, 10-20 hours and 20+ hours. That means that however partners chose to work – from those using their work on the Uber platform as their primary source of income to those working just a few hours to make some extra money – took home more more after the price cut. Screenshot 2014-09-05 16.57.04

Time waiting for the next job has gone down

After your driver drops you off and ends the trip, he or she has to wait for the next trip request so they can move on to their next job. This waiting time – dead time for partner-drivers when they are not earning – has decreased by more than 20% since the price cut. That means less time spent waiting, more time spent carrying a fare-paying passenger. It’s good for the partner-driver, who spends more time making money, and it’s good for London as it means the cars on the road are being used more efficiently.

Partners have more flexibility

Since the price cut, demand during the day has increased, meaning that partners have even more choice about the hours and days they work. It’s further opened up the option of flexible, well-paid work to many more people: parents with children at school, students at college or university and those caring for people at home.

Our partners are the driving force behind Uber. We always try to support partners who want to make as much as they can in as short a time as possible (the dream for us all, surely?). We share our demand insights that let drivers know the busiest areas, busiest times of day and busiest events in London to help them work smarter, not harder, and use the Uber platform to make a better living for themselves and their families.

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