Happy New Year from Uber London!

With more than two million rides expected around the world tonight, New Year’s Eve is going to be our busiest night ever! Busy nights often require dynamic pricing to get enough cars on the road and ensure you always have a reliable ride.

We expect this New Year’s Eve to be our busiest night ever.

On busy nights with peak demand – like New Year’s Eve – we use dynamic pricing to get enough cars on the road and help ensure you always have a reliable ride.



On New Year’s Eve, everyone is looking for rides at exactly the same times. We expect the highest demand—and fares—between 12:30 and 4:30 AM. For the most affordable rides, request just when the clock strikes twelve or wait until later for prices to return to normal.



Many of the roads in Central London – from Soho to the City to Waterloo – will be closed all night for the fireworks display on the South Bank. We’ll let you know in-app if there are road closures in the area you’re requesting from that would make it difficult for your driver to reach you – ensuring you get a safe pick up and a smooth journey.



Always Notified In Advance
Don’t forget – you’ll always be notified in advance and asked to confirm any increased rates. You can also always estimate your fare before requesting. Here’s a video that explains what dynamic pricing looks like in the app.


Split Your Fare
You’re likely sharing the night with friends or family, so why not share the cost of your ride home too? Split the fare and no one gets left behind or stuck with the bill.

Thank you for making Uber part of your year.

New Year’s Eve also marks a time to look back and to move forward. As we reflect on the past year, we’re proud of what the Uber community has done together:

  • A lot of ground was covered. 140 million rides in more than 50 countries, from Los Angeles, to Phuket, and everywhere in between.
  • Together, we made city streets safer. By choosing Uber instead of drinking and driving, cities are seeing a significant decline in DUIs.
  • We sparked change. Approximately 500,000 people have signed petitions in support of ridesharing across the globe.
  • Your music, with your ride. The Uber + Spotify global integration enabled riders to enjoy their ride with a custom soundtrack.
  • You screamed for ice cream. And we served it up around the world with UberICECREAM. Over 250,000 ice cream bars were served.
  • We’re reducing the need for car ownership. UberPOOL became a reality in San Francisco, Paris and New York  – every shared ride you took brought us closer to the goal of taking millions of cars off the road.
  • We helped make Christmas better for Londoners in need. As part of UberGIVING, Londoners donated tens of thousands of pounds of food to shelters.
  • And so much more. Eight couples had UberWEDDINGs, we delivered sky writing love notes on Valentine’s Day, and Uber played an important role in at least one baby being born!

As we look to 2015, we are energized by the work ahead and inspired by what more we can all do together. Have a safe, happy New Year, and thank you all for including us on your journey—we’re glad you’ve joined us for ours.


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