U4B is Fifth Fastest Growing City in Uber History
In late July, we announced to the world that we are officially open for business. Uber for Business (U4B) allows employees to bill their Uber trips directly to their company. A centralized dashboard helps company administrators manage business trips taken by their employees.
In this post, the #UberData Team answers the question: What would the Uber for Business growth look like if it were treated as a city?
We examined hourly trip data since U4B’s inception to see when Uber for Business trips ebb and flow throughout the workweek. We plot the U4B patterns across the same time period as U4B’s two most frequently traveled cities, San Francisco and New York City.
For each hour chunk of the week, we compared the proportion of trips that took place in all of SF, all of NYC, and all of Uber for Business, noting the weekday gap between the U4B trip peaks (blue) compared to SF (gray) and NYC (black) trips during the middle of the day. Altogether, the hour-to-hour changes throughout the week for each city create each of the curves. Our conclusion based on what we see so far:
Uber for Business has strong weekday daytime usage, in particular Tuesday, Wednesday and Thursday.
Thus, if Uber for Business were a city, it would be a place on the move during the week — but that keeps a low profile on the weekend starting Friday night.
There’s a lot more going on here though, and our visualization raised other questions as well:
- How are transportation trends systematically different in SF and NYC?
Let’s look at the chart again. We see a much greater occurrence of SF weekend trips relative to the number of weekday trips (see Friday and Saturday night in particular). We’ve previously noted this city variance several years ago, and it still holds true in 2014 . This likely reflects a genuine difference in when people in SF and NYC choose to get around the city. (Other cities such as Philadelphia and Pittsburgh see ride requests peak largely on the weekend, which is a characteristic of growing cities, including what we saw in the first 7 months of trips in our first city, San Francisco — and our first #UberData article.)
- But how are NYC and SF the same?
Yet SF and NYC are still more like each other than Uber for Business, if you compare the variation between the two cities with when Uber for Business trips take place. (The trend holds comparing just U4B SF trips against SF, and just U4B NYC trips against NYC as well.) Since U4B would not be as big of a city as NYC or SF as a whole across the same time period — at least not yet — U4B trip variance is higher.
In many of our 200+ markets, it’s taken time for people with options to use them. (Case in point: some of cities growing the most are some of our oldest.)
So how are we doing with U4B?
In the six weeks since our first launch, we haven’t totally upended how people in the corporate world travel. But we’ve made inroads; businesses want to use Uber.
- The Uber for Business bookings growth rate would make it the fifth fastest city of all time (essentially, in the top 3%).
- We’ve seen people take trips in over 100 cities (over half of Uber’s total), and in 32 of the 45 countries we operate in.
- Unsurprisingly, Uber for Business trips predominantly occur on weekdays, during business hours — matching our ideal use case.
- Yet Uber for Business trips see a nearly identical mix of products (uberX, UberBLACK, UberSUV), which includes significant usage of uberX.
Uber’s not just about geographic expansion. We’re bringing Uber to everyone, and Uber for Business is taking our expansion effort to the enterprise to make business travel as reliable, convenient and connectable as you’ve come to expect from our consumer oriented options.
We’re getting to work, to get you to work — create a business account now and join the Uber movement.