Uber Expands Partnership with SafetiPin to Enhance Safety Around the World
Today, Uber is unveiling a global partnership with SafetiPin that will expand its reach to up to 50 cities, including cities in Africa, South America and Asia. This new partnership begins September 21, 2015 with the Indian cities of Bangalore, Mumbai, Gurgaon and Noida. Our announcement comes 6 months after Uber began working with SafetiPin on an existing pilot in India which has already helped citizens understand how safe their neighborhoods are.
SafetiPin is a map-based mobile safety app that gives users the tools to make safer and smarter decisions regarding where and when they travel throughout a given city. The organization is also working with the UN Habitat- Safer Cities Programme, a group that supports city governments’ efforts to improve living conditions for citizens around the world.
HOW IT WORKS
The partnership is simple: Uber connects SafetiPin with its network of driver-partners who can choose to assist SafetiPin in mapping the safety parameters of a given city while driving with Uber. Driver-partners will be equipped with an outward-facing mobile device that will record photos and GPS information for SafetiPin. Data collection for each city is expected to take approximately 2 months. SafetiPin will then analyze various safety parameters in each photo, and assign a safety score to the area where each photo was captured. This information is shared with SafetiPin users as well as local governments to help everyone make smarter decisions around safety. The partnership is organized similarly to earlier pilot cities, where SafetiPin:
- Collects data using externally facing camera phones on vehicles that capture surrounding road/city conditions at regular intervals via photographs;
- Tags each photograph with a safety score based on nine predetermined parameters (lighting, openness, visibility, people density, security, walk path, transportation in the area, gender diversity and general feeling of safety);
- Works with the city government and planners to implement projects utilizing this data to strengthen the safety conditions of any given area (for example, additional street lighting, defined police patrol routes, and improved public transportation);
- Over time, re-assesses improvement project areas to measure impact against the original safety score;
- Provides this information to the general public in the form of the SafetiPin application.
Uber is excited to be working with SafetiPin on this initiative, which will provide a new safety resource in cities around the world.
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