Uber Expands Partnership with SafetiPin to Enhance Safety Around the World

Today, Uber is unveiling a global partnership with SafetiPin that will expand its reach to up to 50 cities, including cities in Africa, South America and Asia. This new partnership begins September 21, 2015 with the Indian cities of Bangalore, Mumbai, Gurgaon and Noida. Our announcement comes 6 months after Uber began working with SafetiPin on an existing pilot in India which has already helped citizens understand how safe their neighborhoods are.

SafetiPin is a map-based mobile safety app that gives users the tools to make safer and smarter decisions regarding where and when they travel throughout a given city. The organization is also working with the UN Habitat- Safer Cities Programme, a group that supports city governments’ efforts to improve living conditions for citizens around the world.

HOW IT WORKS

The partnership is simple: Uber connects SafetiPin with its network of driver-partners who can choose to assist SafetiPin in mapping the safety parameters of a given city while driving with Uber. Driver-partners will be equipped with an outward-facing mobile device that will record photos and GPS information for SafetiPin. Data collection for each city is expected to take approximately 2 months. SafetiPin will then analyze various safety parameters in each photo, and assign a safety score to the area where each photo was captured. This information is shared with SafetiPin users as well as local governments to help everyone make smarter decisions around safety. The partnership is organized similarly to earlier pilot cities, where SafetiPin:

  • Collects data using externally facing camera phones on vehicles that capture surrounding road/city conditions at regular intervals via photographs;
  • Tags each photograph with a safety score based on nine predetermined parameters (lighting, openness, visibility, people density, security, walk path, transportation in the area, gender diversity and general feeling of safety);
  • Works with the city government and planners to implement projects utilizing this data to strengthen the safety conditions of any given area (for example, additional street lighting, defined police patrol routes, and improved public transportation);
  • Over time, re-assesses improvement project areas to measure impact against the original safety score;
  • Provides this information to the general public in the form of the SafetiPin application.

Uber is excited to be working with SafetiPin on this initiative, which will provide a new safety resource in cities around the world.

“Our partnership with Uber is significant in collecting the data SafetiPin uses to provide governments with usable information that can make our cities safer and more inclusive. We are looking forward to expanding our relationship from a few cities to a global partnership around the world.” — Ashish Basu, SafetiPin co-founder
Featured articles

Uber for Business now makes it easy to give your customers a ride

We’re excited to expand the Uber for Business platform beyond business travel, to include a world-class customer transportation solution, Uber Central. With Uber Central, organizations of all shapes and sizes can now easily provide on-demand, door-to-door transportation for their customers, clients, and guests.

UberEATS: Using technology to build a reliable food delivery experience

A little over a year ago, we set out to put a new spin on an old classic–make reliable food delivery available at the tap of a button. Back then, we started by offering food in the UberEATS app from 1,000 pioneering restaurant partners in four cities. And today, more than 40,000 restaurants globally–from poke shops to pasta spots–are sharing food with customers through UberEATS. With a growing restaurant community comes more choices and more complexity. So we’re cooking up features to continue to make UberEATS easy and reliable. Here is a taste–

Let’s take care of each other

This flu season, we’re delivering free flu-fighting care packages across the country. When you receive a pack, you’ll have the option to request a free flu shot from a registered nurse–for up to 5 people.