This Memorial Day, remember to buckle up in the back
With Memorial Day weekend finally here, summer is right around the corner. With so many folks hitting the road this holiday weekend, Uber is excited to partner with the Governors Highway Safety Association (GHSA) as part of the national Memorial Day ‘Click It or Ticket’ campaign to raise awareness of the importance of wearing your seatbelt while sitting in the back seat.
According to the GHSA 2015 report, Unbuckled in Back: An Overlooked Issue in Highway Safety, 87 percent of drivers and front seat passengers wore their seat belts in 2014 — but unfortunately belt use in the back seat was only 73 percent for passengers age eight and older. That same year, more than 800 back seat passengers were killed — unbuckled — in car accidents. Tragically, nearly half of them could have survived if they had only worn their seat belt.
That’s why we are doing our part to raise awareness among the Uber community Memorial Day holiday with Uber driver-partners and riders. Throughout the Memorial Day weekend, riders may see messages in the app reminding them to wear their seat belt.
We wish everyone an enjoyable and safe Memorial Day weekend. And don’t forget to buckle up in the back!
Today, I’m excited to announce that Arianna Huffington will join Uber’s board. For those of us who know Arianna, it’s clear she knows a thing or two about being an entrepreneur. As the founder and editor-in-chief of The Huffington Post, she’s built one of the most successful, innovative media companies in the world… from scratch. […]