cost

Upfront fares: no math and no surprises

Imagine buying an airline ticket without knowing the full fare until the end of your trip. Yes, that sounds odd—but it’s what happens with many Uber trips today. We moved to upfront, per trip fares—just like airlines and hotels—two years ago when we launched uberPOOL. Knowing how much a ride will cost in advance is clearly something riders appreciate: today uberPOOL accounts for over 20 percent of all rides globally. And we now want more riders globally to benefit from this feature.