The Uber resolution – always a reliable ride!

As December 31st approaches, it’s only natural to plan for the new year. Some of us just want to lose those extra five pounds, but Uber’s core resolution is to always be a reliable ride.

Surge pricing helps us achieve that because it gets more cars on the road for nights where there’s a massive spike in demand. For more info, read the Q&A from Uber CEO Travis Kalanick.

After last New Year’s Eve, we heard your feedback and made a number of changes to make our pricing clear and straight-forward. But we want to be even more clear and transparent in our pricing. We’re not waiting until 2013 to get started on that resolution so we’ve already made changes across iPhone, Android and our mobile request site,




On the latest version of the Uber iPhone app, the fare estimator will help you determine the cost of your ride, so you can also get the approximate cost before you request a car (Android users, we’re working hard to get this out to you soon).


You may not know who you’ll be kissing when the clock strikes midnight, but you won’t be surprised when you get into an Uber. So break open the bubbly, enjoy the fireworks, and have a wonderful new year, wherever you need to go!

Sign Up to Ride
Featured articles

Arianna Huffington Joins Uber’s Board of Directors

Today, I’m excited to announce that Arianna Huffington will join Uber’s board. For those of us who know Arianna, it’s clear she knows a thing or two about being an entrepreneur. As the founder and editor-in-chief of The Huffington Post, she’s built one of the most successful, innovative media companies in the world… from scratch. […]

Announcing Our Nationwide AMBER Alert Program

As a data-driven company, we understand the power of information for communities. Since day one, our mission has been to connect people with reliable rides through the use of data and technology. As our footprint has grown throughout the years, so has our ability to use the Uber network in different ways. Starting today and […]

Uber and Carnegie Mellon University: A Deeper Partnership

Today, we are excited to announce that Uber will give $5.5M to support a new robotics faculty chair as well as three fellowships at CMU. This gift is part of a partnership we announced earlier this year. In addition, we’re pumped to be part of a growing innovation ecosystem in Pittsburgh that includes world leading research institutions and companies, as well as an increasing number of start-ups.