New Gear for the New Year. Uber’s got your back.

We’re already a month into 2014 but it’s not New Year’s until you celebrate Seollal aka Lunar New Year! In Korea we have a little tradition called Seolbim, where people wear new clothes and shoes on Seollal to start off the new year fresh. Uber is partnering up with local custom made shirt brand  Stripes and Fair Trade Certified footwear soleRebels to hook you up with some new gear.

Ride Uber during the Seollal holidays to win
a custom made shirt or trendy new kicks!


  • Download the Uber app and sign up
  • Enter code UberSeolbim under Promotions in your app to opt in
  • Ride Uber between Wednesday 1/29 5pm and Sunday 2/2
  • If you take 2+ rides: 2 people will win a FREE custom made shirt from Stripes
  • If you take 5+ rides: all riders will receive a 50,000 won discount from soleRebels!

That’s not all! Ride Uber between Thursday 1/30 and Friday 1/3 and look inside the Bok Jumoni (traditional Korean pouch). You’ll receive a promo code that gives you 10% off 2 rides – valid till Sunday 2/2 11:59pm.

Want to learn more about our awesome partners?


Stripes is revolutionizing bespoke menswear by providing a seamless and truly customized experience. When ordering a shirt for the first time with Stripes, a stylist will come visit you to accurately measure your size and provide fashion tips. Then, design your very own shirt by choosing from a wide variety of style, fabric, collar, cuffs, and fit on the Stripes online store. Your measurement and preference will be stored on your profile so the next time you order, all you have to do is go online and pick out the shirt you want. From dress shirts to casual flannels, Stripes offers the highest quality at affordable prices with a fit that is truly yours. ( Facebook / Twitter / Website )

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soleRebels is the only WFTO Fair Trade footwear company on the planet. 100% hand-crafted and eco-ethical, soleRebels aims to create sustainable prosperity for the local society in Ethiopia by providing employment opportunities. The shoes are made from sustainable and locally sourced materials such as recycled car tire soles and hand spun / hand loomed organic cotton fabrics, with a touch of Ethiopian artisan flair. ( Facebook / Twitter / Website )

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