Selfies and Security
Technology is a beautiful thing. It can make life more convenient by allowing people to push a button and get something good—like a ride, a home rental or dinner.
It’s also a powerful tool that can improve safety and security in ways not possible before. What excites us most is the potential for products and features to prevent issues before they even happen. That’s certainly the case with several safety features we rolled out earlier this summer to reduce driving risks.
And it’s also the case with Real-Time ID Check, our latest security feature which uses Microsoft Cognitive Services to protect both riders and drivers. Today we’ll start expanding this feature to cities across the United States.
Real-Time ID Check prompts drivers to share a selfie before going online to help ensure the driver using the app matches the account we have on file. This prevents fraud and protects drivers’ accounts from being compromised. It also protects riders by building another layer of accountability into the app to ensure the right person is behind the wheel.
How it works:
- Drivers are asked periodically to take a selfie in the Uber app before they accept rides.
- We then use Microsoft’s Cognitive Services to instantly compare this photo to the one corresponding with the account on file.
- If the two photos don’t match, the account is temporarily blocked while we look into the situation.
We’re constantly developing and testing new solutions to prevent and reduce risks. During our pilot of Real-Time ID Check over the past few months, the majority of mismatches were due to unclear profile photos. And more than 99% of drivers were ultimately verified. Given that verification takes only a few seconds to complete, this feature proactively and efficiently builds more security into the app.
Our Global Safety Team continues to explore technologies that keep riders and drivers safe and secure. For example, we’ve begun using GPS and smartphone technology to detect and prevent dangerous driving behavior such as fast acceleration and hard braking. Riders receive their driver’s name, photo and vehicle information to ensure they get into the right car with the right driver. We’ve built into the app easy ways for people to share their journey on a map with friends and family.
Innovation never stops. Keep an eye out for the next feature to launch in your city.
Today, I’m excited to announce that Arianna Huffington will join Uber’s board. For those of us who know Arianna, it’s clear she knows a thing or two about being an entrepreneur. As the founder and editor-in-chief of The Huffington Post, she’s built one of the most successful, innovative media companies in the world… from scratch. […]