Uber & Disney Join Forces For “Rogue One: A Star Wars Story”

Today we announced we’re collaborating with Disney on an activation that transforms the Uber  rider app into a themed Rogue One: A Star Wars Story experience. The in-app experience, which Uber riders can opt-into, will unlock special Rogue One: A Star Wars Story features as well as access to exclusive video content.

Uber riders in hundreds of cities globally will have the option to opt-into the experience from Dec. 12 through Dec. 18, in anticipation of the film’s release. Here’s how it works:

  1.    Open the Uber app
  2.    Tap “Activate” on the special Rogue One: A Star Wars Story card
  3.    Enter your destination, and enjoy

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The activation will give Star Wars fans around the world an opportunity to see Star Wars’ iconic starships replace Uber vehicle images, and riders will have access to never-before-seen curated video content within the app.

We hope you enjoy the Rogue One: A Star Wars Story  experience in your Ubers all week,  especially on your way to see the film.

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