Today, we’re excited to roll out a new look and feel that celebrates our technology, as well as the cities we serve.

Here’s the scoop: #UberIceCream is back

On Friday, July 24, 2015 get ready to feel like a kid again with #UberIceCream. We’re delivering ice cream on demand in over 240 cities around the world. Bring on the brain freeze!

Support the Athletes That Inspire Us

At Uber, we’re committed to fostering independence and connecting you to places and possibilities. We’ve partnered with Special Olympics Northern California and Southern California to support and celebrate the stories of the athletes who inspire us. We’ll donate $1 every time you ride INSPIRE in Sacramento, the Bay Area, Los Angeles and San Diego between July 20 and July 26.

New Study Finds Uber Cheaper, Faster, More Reliable for Lower-Income Neighborhoods in LA

New transportation options like Uber add a fast, reliable, and affordable option to the transportation ecosystem for low-income neighborhoods. We asked researchers at BOTEC Analysis to run an experiment studying Uber’s current affordability, reliability, and response time in lower-income neighborhoods in Los Angeles. The results? On average, uberX rides are less than half the price of taxis and arrive in less than half the time.

Wunderman Advertising Rides with Uber

Today Wunderman becomes the first advertising company to officially ride with Uber for Business. Learn more.

GOOAALLL! Uber Delivers Next Season’s Chelsea FC Kit to Blues Fans Around the World

Starting tomorrow, fans in eight cities around the world will be able to unlock a special “Chelsea” vehicle view in the Uber app to request the newly unveiled team kits for free.

Details on Safety

Two weeks ago, we were excited that San Diego Airport gave us permission to offer ridesharing pick-ups from San Diego Airport. In our application to the Airport Authority, we explained in detail how Uber focuses on safety for riders and driver-partners before, during and after a ride–as well as how our background checks work in California. We are posting a summary here so that anyone can easily see how we approach safety in California. Moving people–the world’s most precious cargo–from A to B is a huge responsibility. While no means of transportation can ever be 100% safe, we believe that Uber is a reliable, convenient way to get around.

Mexico City Embraces Smart Regulation for Ridesharing

Today Mexico City’s megalopolis is making history. What started with an open discussion where citizens spoke and their government listened ended today with Mayor Miguel Mancera’s decree providing a legal framework for ridesharing in the world’s largest city. As a result, Mexico’s capital – one of the most complex cities in the world – now has modern, forward-looking regulations echoing the principles of Uber’s business model: the logic of supply and demand alongside a citizen’s ability to choose how they move around their city.

Painting a Real-World Picture for Women’s Careers in STEM

Last week, Girls Who Code brought a group of students to Uber’s headquarters in San Francisco to participate in a mobile engineering workshop with Uber CEO Travis Kalanick, Uber CTO Thuan Pham, members of LadyEng, and a group of leaders from Uber’s operations and marketing teams.

More Options for Senior Mobility

On July 13, Uber will participate in the White House Conference on Aging and discuss Uber’s efforts to engage the senior community. At the event, we will announce the launch of a pilot program for community-based senior outreach. In cities across the country, Uber will offer free technology tutorials and free rides at select retirement communities and senior centers.

Taking 1 Million Cars Off the Road in New York City

With more than 2.7 million vehicles entering the city each day—most carrying just a single passenger—it’s no wonder New York City has a congestion problem. With uberPOOL, our goal is simple: take 1 million cars off the road in New York City and help eliminate our city’s congestion problem for good. Share a ride and help reduce congestion in New York City. Read more.