Brought to You by Popular Demand: Family Profiles

As more people use Uber, feedback from riders and drivers has become an important source of inspiration for new app features. After all, no one knows better how to improve the Uber experience than the people who use it day in, day out.

One feature passengers have frequently requested is an easy way to pay for family and friends. That’s why we are excited to announce Family Profiles, a new feature we’re launching that lets up to 10 riders safely and easily share one payment method.

Here’s how it works:

For the Family Profile organiser:

For the Family Profile rider:

While we’ve called this feature Family Profiles, we let you decide who is family. It’s a great way to help loved ones, friends or coworkers get where they want to go while you foot the bill. Whether you’re a parent with kids at university or a daughter wanting to help your parents maintain their independence, it’s never been easier to share some Uber love around to the people that matter most in your life.