To Rome with Love
Just in time for spring, Roma celebrated the new Pope. Ready to get back to the antique splendor of the Empire, cascades of religious and religiously sexy visitors enjoy the city. La Pina is in town for a short break between one radio show and the other – she just met for “aperitivo” close to Piazza di Spagna. She fires up the UBER app on her smartphone and requests her personal driver to get to dinner.
Uber gets there swiftly. A black Mercedes S brings La Pina to a cosy restaurant in Trastevere. While she crosses the breathtaking monuments of the eternal city, provoking the sights of the tourists, she feels sheltered and nimble like in a James Bond Movie. La Pina rides with Uber in Milano and Roma… isn’t it cool to rely on the same elegant and discreet service, no matter where you are?
Just like for La Pina, for few lucky ones, secret Uber will be available in Rome. Download the app and have a look at the available cars around you. One click, and you’re all set for a classy ride across the most ancient and provoking Italian city, where opportunities for fun and discovery are opulent and unexpected. Flirt with your date through the gardens of Villa Borghese, join an audience with the new Pope or glam up for a black-tie night at the Opera. Rome won’t disappoint you – ever. And Uber is here to celebrate the fabulous mood of this city.
We will be experimenting with our technology on price, placement, and positioning. Uber will be in “test mode” for a few weeks: this means that secret ubers will be able to request an Uber, with limited availability until the official launch. If you’re one of the lucky few who’ll be able to Uber around, make sure you give us feedback on your experience, so that we can make justice to Rome and make this launch the world’s best.
nUbers, this is strictly for the city that feels at the center of action, from the old Roman Empire to Zeffirelli movies to… amazing parties and multicultural life!
P.S. To celebrate La Pina’s inaugural trip with UBER, we are offering all new UBER users €25 off of their first 2 trips in Rome. Download the UBER app from the iPhone / Android app store and punch in the code “LaPina” or sign up online here: https://www.uber.com/go/lapina
We’re excited to expand the Uber for Business platform beyond business travel, to include a world-class customer transportation solution, Uber Central. With Uber Central, organizations of all shapes and sizes can now easily provide on-demand, door-to-door transportation for their customers, clients, and guests.
A little over a year ago, we set out to put a new spin on an old classic–make reliable food delivery available at the tap of a button. Back then, we started by offering food in the UberEATS app from 1,000 pioneering restaurant partners in four cities. And today, more than 40,000 restaurants globally–from poke shops to pasta spots–are sharing food with customers through UberEATS. With a growing restaurant community comes more choices and more complexity. So we’re cooking up features to continue to make UberEATS easy and reliable. Here is a taste–
This flu season, we’re delivering free flu-fighting care packages across the country. When you receive a pack, you’ll have the option to request a free flu shot from a registered nurse–for up to 5 people.