To Rome with Love

Just in time for spring, Roma celebrated the new Pope. Ready to get back to the antique splendor of the Empire, cascades of religious and religiously sexy visitors enjoy the city. La Pina is in town for a short break between one radio show and the other – she just met for “aperitivo” close to Piazza di Spagna. She fires up the UBER app on her smartphone and requests her personal driver to get to dinner.

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Uber gets there swiftly. A black Mercedes S brings La Pina to a cosy restaurant in Trastevere. While she crosses the breathtaking monuments of the eternal city, provoking the sights of the tourists, she feels sheltered and nimble like in a James Bond Movie. La Pina rides with Uber in Milano and Roma… isn’t it cool to rely on the same elegant and discreet service, no matter where you are?



Just like for La Pina, for few lucky ones, secret Uber will be available in Rome. Download the app and have a look at the available cars around you. One click, and you’re all set for a classy ride across the most ancient and provoking Italian city, where opportunities for fun and discovery are opulent and unexpected. Flirt with your date through the gardens of Villa Borghese, join an audience with the new Pope or glam up for a black-tie night at the Opera. Rome won’t disappoint you – ever. And Uber is here to celebrate the fabulous mood of this city.

We will be experimenting with our technology on price, placement, and positioning. Uber will be in “test mode” for a few weeks:  this means that secret ubers will be able to request an Uber, with limited availability until the official launch.  If you’re one of the lucky few who’ll be able to Uber around, make sure you give us feedback on your experience, so that we can make justice to Rome and make this launch the world’s best.

Chat with us by email at or float us a tweet @Uber_Roma.

nUbers, this is strictly for the city that feels at the center of action, from the old Roman Empire to Zeffirelli movies to… amazing parties and multicultural life!

Team @Uber_Roma

P.S. To celebrate La Pina’s inaugural trip with UBER, we are offering all new UBER users €25 off of their first 2 trips in Rome.  Download the UBER app from the iPhone / Android app store and punch in the code “LaPina” or sign up online here:

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