Upfront Fares—No Math. No Surprises.
Imagine buying an airline ticket without knowing the full fare until the end of your trip. Or booking a hotel room online and being told that the real price would be 1.3X. Sounds odd, right? But it’s what happens with many Uber trips today.
We moved to upfront, per trip fares—just like airlines and hotels—two years ago when we launched uberPOOL. With uberPOOL, people need to enter their destinations so we can match them with other people headed the same way. This allows us to calculate the actual fare in advance and show it to people before they request their ride. Knowing how much a ride will cost in advance is clearly something people appreciate. Today, uberPOOL accounts for over 20% of all rides globally. And we now want more people globally to benefit from this feature.
In April, we began slowly introducing upfront fares for a variety of Uber options including uberX in cities across the US. To date, hundreds of thousands of riders have experienced upfront fares as part of this rollout. Today, we’re excited to announce this feature is now available for people in Toronto and Ottawa.
Upfront fares are calculated using the expected time and distance of the trip and local traffic, as well as how many riders and nearby drivers are using Uber at that moment. And when fares go up due to increased demand, instead of surge lightning bolts and pop-up screens, riders are given the actual fare before they request their ride. There’s no complicated math and no surprises—passengers can just sit back and enjoy the ride.
Whether you’re a freshman or a senior headed back to campus this fall, one thing is certain—you’ll need to eat. And there is nothing worse than being limited to questionable cafeteria food or taking a chance on expired leftovers in the back of the fridge. The best news? UberEATS is expanding to 30+ major college campuses by the end of the year, from Penn State to LSU to Boise State. Since we want you to focus on what you love about college and not worry about your next meal, we’re predicting the 5 times you’ll need to order UberEATS this semester.
We are excited to surpass the 100th city mark by welcoming two Brazilian cities, Rio de Janeiro and Belo Horizonte, to the UberEATS family. From Atlanta to Warsaw, people have truly embraced this easy and reliable way to discover the food they love at the push of a button. Whether that’s an Indian inspired samosa, a good old-fashioned American burger or Vietnamese pho, people in 27 countries are using UberEATS to get a taste of the world’s flavors at the push of a button.
We’re excited to expand the Uber for Business platform beyond business travel, to include a world-class customer transportation solution, Uber Central. With Uber Central, organizations of all shapes and sizes can now easily provide on-demand, door-to-door transportation for their customers, clients, and guests.