Toronto, You Now Have the Freedom to Choose

Your emails, tweets and midnight phone calls were loud and clear.  You wanted the ability to request an SUV to fit all your friends, family, or fellow night owls you just met at the bar (no judging). For the past several months, we had to say “please folks, hang in there, we’re working on it.” Tomorrow – Wednesday, July 4th, 2012 – Uber Toronto is excited to give the people what they want. We’re giving you the freedom to choose between our classic black car option which you know and love, and the almighty SUV.

Black
Our standard black car service. Choose this option and either a high-end sedan or SUV will be curbside in minutes. We guarantee cars in this option will seat up to 4 people. Note: choosing “Black” and being picked up by an SUV will not charge you our SUV rates.

SUV
The big dogs. SUVs will seat up to 6 people – now your 5th & 6th wheels don’t have to take their own Uber!

To choose what type of vehicle you want, you’ll need to use our iPhone or Android apps. At the top of the map, select the type of vehicle you want. Set your pickup location, hit request and that’s it! As usual, you’ll receive a text letting you know that your driver is on the way, and another when the driver has arrived. At any time, you can also view our rates by selecting the vehicle types icon in the top right corner.

This is a big moment for us in Toronto and we hope you’re as excited as we are to pick your ride.

Naughty By Nature was in town over the long weekend, and they had a good old fashioned ‘Jamboree’ in one of our SUVs. Check out this Uber Session to see what went down.

– Team Uber Toronto

Featured articles

San Francisco, your Self-Driving Uber is arriving now

In September, we introduced the world’s first Self-Driving Ubers to the Steel City. Three months later, we’re bringing Volvo XC90s to San Francisco. We’re incredibly excited to work with Volvo to pair our state-of-the-art self-driving technology with Volvo’s outstanding vehicle development and core safety capabilities. Starting today, riders who request an uberX in San Francisco […]

Uber & Disney Join Forces For “Rogue One: A Star Wars Story”

Today we announced we’re collaborating with Disney on an activation that transforms the Uber  rider app into a themed Rogue One: A Star Wars Story experience. The in-app experience, which Uber riders can opt-into, will unlock special Rogue One: A Star Wars Story features as well as access to exclusive video content. Uber riders in […]

Let’s take care of each other

This flu season, we’re delivering free flu-fighting care packages across the country. When you receive a pack, you’ll have the option to request a free flu shot from a registered nurse–for up to 5 people.