Teaming up with AT&T to bring college football everywhere

Welcome to college football season! It’s tough to match the excitement the next 4-5 months will bring. From the rivalries, tailgates, close finishes and stunning upsets, no sport is more thrilling from one week to the next.

Regardless of where you watch your team, we want you to enjoy every part of this season. To help, we’re teaming up with our friends at AT&T and DIRECTV to bring college football everywhere this fall.

This weekend, fans in Orlando can order up free rides around the city, while watching every second of the day’s action. Whether you wear burnt orange, crimson, purple or any team colors during your weekend, select riders will get to travel in style with live football action via on-board Samsung tablets powered by the AT&T network.

Additional stops take place in Columbus, Ohio (week 3); Denver, Colo. (week 4); Phoenix (week 5); Seattle (week 6) and Pittsburgh (week 7).  Also, we’re leveraging UberEats to deliver the ultimate tailgating experience to fans in San Francisco (week 3), Los Angeles (week 4), Dallas (week 5) and Atlanta (week 6). Be on the lookout during select times those weekends.

This year, riders will be able to stream content on Sundays, too. DIRECTV NOW, AT&T’s OTT streaming service will also be available for fans to enjoy additional programming starting in late 2016.

Later in the season, AT&T and Uber return for the SEC Championship Game in Atlanta, to mobilize the tradition and passion of fans all around the city. Then we’ll see you again in Tampa, Fla. for the sport’s biggest party: the College Football Playoff National Championship in January!

As fans ourselves, we’re excited to spend another season with the football faithful. We hope to see you at tailgates and parties around the country. There are plenty more details to follow about the fun in store for the AT&T Red River Showdown, SEC Championship and more. Stay tuned and enjoy kickoff this weekend!