A Brief Corporate History of Uber
1492: European explorers arrive in the New World, introducing horses, sugar cane, smallpox, and smartphones to America:
1849: Jeremiah T. Uber and his three sons arrive in the port of San Francisco from Panama. They open Uber & Sons, a modest dry goods store catering to gold miners and prospectors. With his venture capital funding running low, Jeremiah pivots the business into providing on-demand horse-drawn carriages.
1929: The Great Depression nearly sinks Uber’s business when a stock market crash and 25% unemployment severely curtails public desire for private chauffeurs.
A desperate foray into on-demand food delivery backfires when Uber is criticized for using dynamic pricing to charge more for turkey on Thanksgiving:
1944: With war raging in Europe and the Pacific, Uber temporarily suspends its budding on-demand transportation business and builds an app to help the U.S. Army dispatch precision airstrikes and mechanized infantry deployments.
Uber’s First Airborne Escalade Paratrooper Division turns the tide of the war against the Axis:
1984: After 135 years in business, Uber re-invents itself as a modern technology platform, taking advantage of the latest developments in computing and telecommunications. ETAs come down from 78 hours to an amazing 41 hours, making getting a car virtually instantaneous.
Though most requests are sent and received via Fax, Uber turns the industry on its head when it launches its revolutionary pager app:
2037: Uber launches the “Pre-car” product, using psychic creatures suspended in a rich nutrient bath to predict when you’re about to have a boring conversation at a party so that a car can be sent to your location before you know you need one.
ETAs improve from 3 minutes to negative 15 minutes:
Thank you for joining us on this brief tour of Uber’s rich corporate history.
Whether you’re a freshman or a senior headed back to campus this fall, one thing is certain—you’ll need to eat. And there is nothing worse than being limited to questionable cafeteria food or taking a chance on expired leftovers in the back of the fridge. The best news? UberEATS is expanding to 30+ major college campuses by the end of the year, from Penn State to LSU to Boise State. Since we want you to focus on what you love about college and not worry about your next meal, we’re predicting the 5 times you’ll need to order UberEATS this semester.
We are excited to surpass the 100th city mark by welcoming two Brazilian cities, Rio de Janeiro and Belo Horizonte, to the UberEATS family. From Atlanta to Warsaw, people have truly embraced this easy and reliable way to discover the food they love at the push of a button. Whether that’s an Indian inspired samosa, a good old-fashioned American burger or Vietnamese pho, people in 27 countries are using UberEATS to get a taste of the world’s flavors at the push of a button.
We’re excited to expand the Uber for Business platform beyond business travel, to include a world-class customer transportation solution, Uber Central. With Uber Central, organizations of all shapes and sizes can now easily provide on-demand, door-to-door transportation for their customers, clients, and guests.