Toronto, You Now Have the Freedom to Choose

Your emails, tweets and midnight phone calls were loud and clear.  You wanted the ability to request an SUV to fit all your friends, family, or fellow night owls you just met at the bar (no judging). For the past several months, we had to say “please folks, hang in there, we’re working on it.” Tomorrow – Wednesday, July 4th, 2012 – Uber Toronto is excited to give the people what they want. We’re giving you the freedom to choose between our classic black car option which you know and love, and the almighty SUV.

Our standard black car service. Choose this option and either a high-end sedan or SUV will be curbside in minutes. We guarantee cars in this option will seat up to 4 people. Note: choosing “Black” and being picked up by an SUV will not charge you our SUV rates.

The big dogs. SUVs will seat up to 6 people – now your 5th & 6th wheels don’t have to take their own Uber!

To choose what type of vehicle you want, you’ll need to use our iPhone or Android apps. At the top of the map, select the type of vehicle you want. Set your pickup location, hit request and that’s it! As usual, you’ll receive a text letting you know that your driver is on the way, and another when the driver has arrived. At any time, you can also view our rates by selecting the vehicle types icon in the top right corner.

This is a big moment for us in Toronto and we hope you’re as excited as we are to pick your ride.

Naughty By Nature was in town over the long weekend, and they had a good old fashioned ‘Jamboree’ in one of our SUVs. Check out this Uber Session to see what went down.

– Team Uber Toronto

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