The New uberX: Better, Faster, and Cheaper than a Taxi
When Uber first launched in San Francisco in 2010, it was considered a luxury brand — and not just because your driver picked you up in a sleek Black Car. To many locals, the whole idea of a smart and efficient way to get around the city seemed unattainable and out of reach, like two World Series wins in three years or the Bay Bridge suddenly becoming the prettier one.
… Things change. We’re in 35 cities now, and the launch of our eco-friendly uberX option last July made Uber a more affordable choice for everyone. But what would happen if uberX were actually cheaper than a taxi? What would it mean for your daily routine if you could get a premium experience without paying any premium at all?
Effective today, uberX prices are 10 percent lower than taxi prices. You can take it to work. You can take it to get groceries. You can take it to the club. When that uniquely Uber combination of reliability, convenience, and luxury comes at less than the price of a cab, you can take it anywhere, because it’s the only transportation option you need.
uberX at cheaper-than-taxi pricing means never, ever waiting for a bus in the rain or walking alone at night. It means $8 from FiDi to AT&T Park, $15 from the Marina to the Mission, and $50 from North Beach to SFO. It means a single, cost-effective solution for dependable pickups in minutes, 24 hours a day, all over the Bay.
It’s like a taxi — only quicker, cleaner, and a little bit magical.
We’ve come a long way, and we couldn’t have done it without you in the backseat. Thanks for riding.
We have developed a new pilot program – Xchange Leasing – which is a leasing option administered by an Uber subsidiary and designed to fit with the flexibility that drivers value most. The Xchange lease is one of a kind, and offers value that traditional auto leases do not provide. Unlike most multi-year leases that have high fees for early termination, drivers who participate in Xchange for at least 30 days will be able to return the car with only two weeks notice, and limited additional costs. The program allows for unlimited mileage and the option to lease a used car, with routine maintenance also included.
A new report conducted in partnership with Mothers Against Drunk Driving (MADD) reveals that when empowered with more transportation options like Uber, people are making better choices that save lives.
New technologies are creating opportunities no one could have imagined. To understand Uber’s place in that trend, we commissioned a survey of our driver-partners and put together a comprehensive analysis.