Uber Fight Club: Ed Norton gets beat in race for LA Rider Zero
In one corner…a handsome, talented, Hollywood hearthrob. In the other…Ed Norton. Edward Norton had surfboard in one hand, Blackberry in the other, attempting to steal the rider 0 crown before hitting the beach in Malibu. Papa Don and Mama Bonnie Kalanick, proud mother and father to Uber’s CEO Travis Kalanick, opened their iPhone today in Hollywood, snagging the title of rider 0 with the release of the secret Ubers nestled in Hollywood and Santa Monica. They took their son out for a bite at Eveleigh on Sunset Boulevard without having to swarm around looking for overpriced parking. Both contenders got sleek black cars, but Norton will have to settle for Rider 1.
While you can certainly request a car, Uber is still in its “Secret Phase,” there will be limited availability until our official launch. If you are lucky enough to get a ride, please send your thoughts to firstname.lastname@example.org or share your experience with us on Twitter @Uber_LA. Los Angeles has some beastly obstacles (traffic, a billion cities in one, etc.), so we’ll be analyzing what we find and making adjustments until we get LA right. To our bold new LA Uber riders, you’ve been warned: Adventurous Riders Only.
A typical ride: you request, have small talk with your driver, and safely get where you need to go. For Jonathan, a driver-partner in California, his rides are anything but ordinary — he wants his passengers to have fun and turned each trip into a dance party — and now the latest viral video. We caught up with the man in front of the cam to learn more about what inspired him to create this feel-good video.
A new report conducted in partnership with Mothers Against Drunk Driving (MADD) reveals that when empowered with more transportation options like Uber, people are making better choices that save lives.
New technologies are creating opportunities no one could have imagined. To understand Uber’s place in that trend, we commissioned a survey of our driver-partners and put together a comprehensive analysis.