SXSW – In Review



OMGUBERBBQ! This cry was heard all across Austin during SXSW, uttered by stunned festival goers. Not only did Uber offer on-demand pedicabs, allowing the Uber faithful to cruise past snarled traffic, but we had…OMG…on-demand BBQ sandwiches courtesy of hometown favorite Iron Works BBQ.

That’s right; at the push of a button, one of our BBQ brigade arrived in a specially modified pedicab, and delivered a complete BBQ meal, complete with an Uber-branded bib (now a collectors item). There may have been a few Uber bolo ties floating around as well :)

When it was all said and done, the Uber pedicabbers had shuttled a few thousand folks across Austin and served up a couple hundred pounds of tasty Texas BBQ. Conquering on-demand cars, then on-demand pedicabs, now on-demand BBQ!? What’s next!?

Check out the video below for some on the ground coverage of SXSW 2012 with Community Managers Katelyn & Max. – Chris, Uber’s Austin Man

Sign Up to Ride
Featured articles

Announcing Our Nationwide AMBER Alert Program

As a data-driven company, we understand the power of information for communities. Since day one, our mission has been to connect people with reliable rides through the use of data and technology. As our footprint has grown throughout the years, so has our ability to use the Uber network in different ways. Starting today and […]

Uber and Carnegie Mellon University: A Deeper Partnership

Today, we are excited to announce that Uber will give $5.5M to support a new robotics faculty chair as well as three fellowships at CMU. This gift is part of a partnership we announced earlier this year. In addition, we’re pumped to be part of a growing innovation ecosystem in Pittsburgh that includes world leading research institutions and companies, as well as an increasing number of start-ups.