NYE Madness: Fare Increase & VIP Auction

We at Uber pride ourselves on running a service that brings the “Holy Awesomesauce! I LOVE UBER!” Keeping this promise with every ride is challenging on any big night, but on New Year’s Eve it will be almost impossible as San Francisco splits at the seams with Uber lovers needing rides to their dinners and parties.

Demand Surge
To give you a taste of the madness on NYE, we expect 5 times the number of trip requests than on a normal Friday night.  This once-a-year massive surge in demand inevitably means lots of “No Cars Available” messages to Uber users…so many that if we did nothing, 95%+ of requests would get that message on New Year’s Eve.

Supply Shortage
Because of this huge demand on NYE, there is a run on available cars in the city and a resulting severe supply shortage. This causes the available cars to be significantly PRICIER than on a normal Friday night. If we leave things as is, we will have a significant shortage of cars on the Uber network, *exactly* at the time when we need them most.

So What to Do??
Our goal at Uber is to provide the Uber experience to as many people as possible. When a bunch of you can’t get a car, please know that there are heads banging against walls in frustration at Uber HQ. For NYE, we want to do our best to get you to your parties and keep our foreheads in tact. So here’s what we’re going to do:

1) Increase fare by 2x for NYE only
For NYE only, we’ll be increasing Uber fares by 2x (click here for regular Uber pricing) from 8pm 12-31 until 3am 1-01. We’re doing this in order to substantially increase supply of Uber cars and limit out of control demand. It’s a tricky and difficult decision…but at the end of the day, it was more important for us to provide a viable option for Uber-ites by getting more cars secured for NYE. We may still be deluged with demand, but this beats the alternative of keeping the same price, having a severely limited driver pool and getting a big NYE FAIL.

2) Uber VIP Priority Access on NYE
We’re auctioning off a limited number of Uber VIP slots for NYE. VIPs will have several cars set aside with the best drivers exclusively dedicated to making your evening an elegant and efficient affair. Also, all VIP Priority Access riders will pay the standard (non-NYE) rates. More details on Uber NYE VIPs here.

We hope you have an Amazing New Year’s!

With love,
The Uber Team.


Sign Up to Ride
Featured articles

Less Traffic, More Jam

A typical ride: you request, have small talk with your driver, and safely get where you need to go. For Jonathan, a driver-partner in California, his rides are anything but ordinary — he wants his passengers to have fun and turned each trip into a dance party — and now the latest viral video. We caught up with the man in front of the cam to learn more about what inspired him to create this feel-good video.

Making Our Roads Safer—For Everyone

A new report conducted in partnership with Mothers Against Drunk Driving (MADD) reveals that when empowered with more transportation options like Uber, people are making better choices that save lives.

In the Driver’s Seat: A Closer Look at the Uber Partner Experience

New technologies are creating opportunities no one could have imagined. To understand Uber’s place in that trend, we commissioned a survey of our driver-partners and put together a comprehensive analysis.